He started in business in Northallerton and now operates in Northallerton, Stockton and Guisborough along with a state of the art Accident Repair Centre, also in Northallerton.

He is passionate about what he does and also about the Regional Image Campaign, believing it to be forward thinking.

"This is the first time I have seen something which so clearly illustrates our regional culture and strengths using exhilaratingly beautiful imagery from across the region"

Simon believes the images used in the campaign are powerful, creative adn convey real positive energy for change.  He hopes this will encourage young people to get involved in the region and remind them what a fantastic place this is to live, study and develop a career.

He added:  " I hope perceptions of the region will be changed to match the reality of the nature of the region.  The images used in the campaign show some of the fantastic culture, places, achievements adn people within the region which can't fail to make an impact.

Simon adopted the campaign, putting the Northeast England brand on all his showroom cars and the cars used as demonstration vehicles by customers out and about across the region.  He has also put it on his marketing material.

He hopes the other will join the campaign so we can all work together to achieve recognition for the brand.

He says "Now we all have to do our part, using our energy and enthusiasm to sell our region!"