Simon Bailes Ltd Privacy Policy

Last updated: 28 May 2026

Introduction

This Privacy Policy explains how Simon Bailes Ltd and its associated dealerships and service centres collect, use, store and protect your personal information.
Who we are (data controller): 

Simon Bailes Limited is the data controller responsible for your personal data.

Simon Bailes Limited operate a customer-focused business, committed to the pursuit of excellence through our people and services.

Established in 1979, Simon Bailes Limited comprises three Peugeot franchised dealerships in the North East - Northallerton, Stockton and Guisborough along with a state of the art Accident Repair Centre in Northallerton.

As you would expect, the business operates above the exacting standards required by Peugeot in terms of the level of customer service, staff training and production of work to the highest quality.

 

This policy applies to:

• Simon Bailes Stockton
• Simon Bailes Northallerton
• Simon Bailes Guisborough
• Simon Bailes Accident Repair Centre

In this Privacy Policy, references to "Simon Bailes", "we", "us" or "our" mean Simon Bailes Ltd and the businesses listed above.

We are committed to protecting your privacy and handling your personal data transparently and in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy laws.

Contact Details

If you have any questions about this Privacy Policy or how we use your information, please contact:

Simon Bailes Ltd
Email: marketing@simonbailes.co.uk

You may also contact us regarding:

• Access requests
• Marketing preferences
• Data correction requests
• Complaints or concerns
• Requests to delete or restrict personal information

The Information We Collect

We may collect and process the following types of personal information:

Information You Provide Directly

This may include:

• Identity Data & Contact Data: Your name, address, email address and telephone number
• Vehicle Information: registration and vehicle ownership information
• Transaction Data (e.g. purchases, service history)
• Driving licence details
• Date of birth
• Payment and billing information
• Finance application details
• Employment and income information where required for finance applications
• Information submitted through forms on our website
• Information provided during enquiries, bookings or purchases
• Communications with us by email, telephone, online chat, social media or in person
• Survey responses, feedback and reviews
• Competition or promotional entry details
• Marketing and communication preferences
• Website usage data (e.g. IP address, cookies, browsing behaviour)
• Finance and credit application information (where applicable)

Vehicle and Transaction Information

We may collect information relating to:

• Vehicle purchases
• Vehicle servicing and repairs
• MOT bookings
• Warranty claims
• Accident repair services
• Courtesy vehicle use
• Vehicle valuations and part exchanges
• Test drives
• Insurance-related enquiries
• Driving licence verification
• DVLA checks where permitted
• Finance applications and affordability assessments
• Vehicle connected services and telematics systems

Finance and Credit Information

Where you apply for vehicle finance or related financial products, we may collect and process:

• Employment and income details
• Affordability information
• Credit history information
• Identity verification information
• Anti-money laundering and fraud prevention information
• Credit application and lender decision information

We may share information with finance providers, credit reference agencies and fraud prevention agencies.

When you use our website, we may automatically collect:

• IP address
• Browser type and device information
• Operating system
• Website usage data
• Pages visited
• Cookies and tracking data
• Location data where enabled

Please refer to our Cookie Policy for further details.

CCTV and Call Recordings

We operate CCTV systems at our premises for:

• Security
• Fraud prevention
• Health and safety
• Customer and staff protection
• Crime prevention and investigation

All inbound and outbound telephone calls may be recorded and monitored.

Call recordings may be used for:

• Training and quality assurance
• Customer service monitoring
• Complaint handling and dispute resolution
• Fraud prevention and security
• Regulatory compliance
• Staff training and performance management

Where calls are recorded, callers will normally be informed at the start of the call.

We may retain call recordings for a limited period in accordance with our retention procedures and legal obligations.

We may also use voicemail systems, live chat systems, AI-assisted communication tools and other communication platforms as part of our customer service operations.

Special Category Data

In limited circumstances, we may process special category personal data where necessary, including:

• Health or disability information for Motability or accessibility purposes
• Vulnerability information where relevant to finance applications or customer support
• Information required to comply with legal or regulatory obligations

We will only process this information where we have a lawful basis to do so.

 

 

Marketing Communications

We may contact you by:

• Email
• Telephone
• SMS
• Post
• Whatapp
• Social media and digital advertising

This may include information about:

• Vehicles
• Offers and promotions
• Service reminders
• Events
• Product launches
• Finance and warranty products

You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in emails
• Contacting us at marketing@simonbailes.co.uk
• Updating your communication preferences with us

Lawful Bases for Processing

We rely on one or more of the following lawful bases when processing your information:

• Performance of a contract
• Compliance with a legal obligation
• Legitimate business interests
• Consent
• Protection of vital interests

Where we rely on consent, you have the right to withdraw that consent at any time.

Sharing Your Information

We may share your information with:

• Vehicle manufacturers and automotive brands including Peugeot and Stellantis Group companies. Please see below their Privacy Policies. 
• Finance providers and lenders
• Warranty providers
• Insurance companies
• DVLA and other regulatory authorities
• IT service providers
• Marketing agencies
• Payment processors
• Professional advisers
• Auditors and legal advisers
• Government or law enforcement agencies where required
• Data processors and service providers acting on our behalf

We only share information necessary for the relevant purpose and require third parties to protect your information appropriately.

Some customer relationship management and marketing activities may be carried out by manufacturer or group organisations in accordance with their own privacy policies and legal obligations.

International Transfers

In some circumstances, your personal information may be transferred outside the United Kingdom.

Where this happens, we will ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

Data Security

We take appropriate technical and organisational measures to protect your personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction

Despite our efforts, no method of electronic transmission or storage is completely secure.

How Long We Keep Your Information

We retain personal information only for as long as necessary for the purposes for which it was collected, including legal, regulatory, tax and business requirements.

Retention periods may vary depending on the nature of the information and our obligations.

Examples may include:

• Customer enquiries: up to 2 years
• Vehicle purchase and service records: up to 7 years
• Financial and accounting records: up to 7 years or longer where legally required
• Marketing consent records: until consent is withdrawn or no longer valid
• CCTV footage: typically retained for a limited period unless required for investigation purposes

Your Rights

Under UK data protection law, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict processing
• Object to processing
• Withdraw consent
• Request transfer of your information to another provider
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact:

marketing@simonbailes.co.uk

Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve your concerns.

You also have the right to complain to the Information Commissioner’s Office:

https://ico.org.uk

Cookies

Our website may use cookies and similar technologies to:

• Improve website functionality
• Analyse website traffic
• Personalise content
• Support advertising and remarketing activities
• Monitor website performance and user interactions

Cookies and tracking technologies may collect:

• IP addresses
• Device identifiers
• Browser information
• Website usage behaviour
• Location information where enabled

You can control cookie settings through your browser settings and cookie preferences.

Manufacturer and Brand Privacy Policies

As an authorised automotive retailer and repairer, some products, systems, services and customer relationship management functions may also be operated or supported by vehicle manufacturers and associated group companies.

For further information regarding how manufacturers may process personal information, please refer to:

• Peugeot UK Privacy Policy 
• Stellantis &You UK Privacy Policy
• Other applicable manufacturer privacy notices relating to your vehicle, finance, warranty or connected services

Manufacturer systems and services may include:

• Connected vehicle services
• Vehicle diagnostics and telematics
• Digital service records
• Warranty administration
• Roadside assistance
• Customer support services
• Marketing and customer relationship management systems

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of third-party sites. We encourage you to read their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on our website and will take effect immediately upon posting.

We recommend checking this page regularly to stay informed about how we protect your information.

Contact Us

If you have any questions regarding this Privacy Policy or your personal data, please contact:

Simon Bailes Ltd
Email: marketing@simonbailes.co.uk